Clothing accessories are undergoing to some change in the marketplace with some of the changes driven by a change in consumer attitudes and others by manufacturers providing more choices in their offerings. In the sunglasses and necktie industries, consumers drive a majority of the sales and product development and most manufacturers and distributors carefully watch consumer actions to help meet their needs.
There is some contradiction in the sales of sunglasses as last year oversized sunglasses were the hot sellers. Mostly due to celebrities being photographed in them when they are out and about. Many of them choose that style in order to mask their identity from the public and the leering paparazzi. As they appeared in more tabloids sunglasses consumers took their lead and went for the oversized sunglasses in a variety of styles with many different lens colors hoping to replicate the fashion trend of their favorite celebrities.
Perhaps due to the celebrities’ love of those oversized sunglasses, many others went to the opposite spectrum and pushed up the sales of petite sunglasses. Some believing their faces are their best attribute and not wanting to hide it behind outlandishly large sunglasses they chose the much smaller frames with varied color lenses to protect their eyes from the dangers of the sun. The two sizes were the most popular last year and there is reason to believe that trend can continue this year. Designers such as Jon vanDyk offer sunglasses in a variety of styles and colors at reasonable prices helping those looking for quality shades.
Men’s neckties have also seen a slight resurgence in acceptance following a 1990s trend that made open collar shirts acceptable workplace attire. Recently more men were returning to their closets for some of their older neckwear and since most are in good shape have no problem putting them on with their new suit.
The biggest trend for men doesn’t necessarily involve designer labels on their ties. Rather it’s the price tag that has many coming back to the necktie counter in stores or online. With economic recovery slowly advancing men still want to look their best but aren’t always willing to drop $100 or more on a tie. Instead they are seeking out the manufacturers and suppliers that offer them a quality necktie at a reasonable price. Most men today look for value instead of decadence in their ties. The tie fabric is also important in today’s environment and men want to spend less on their ties, but also want them to be durable. Especially if they are going to be around their neck for extended hours they do not want them to show the signs of knots when they take them off. Backing materials on ties is very important to ensure the less expensive ties last.
Even as the President of the United States is often in public with his collar open, men are still embracing the professional look that a necktie provides. They know he wears one in meetings and on most occasions, and are willing to let him go tie-less while they continue to dress for what they see as their success.